4/25/2012

smart fashion


































Special prints were commissioned from international artists and illustrators for this collection to create pieces bursting with colour, pattern and authenticity. Whether it is colourful African trims on blouses and bustiers, graphic black and white Maori prints on leggings and crop-tops, or the folkloric Inuit designs from Greenland on draped T-shirts, this year’s Fashion Against Aids  collection puts global tribes in to a modern context. As well as macrame, fringed and dip-dyed pieces for girls and printed T-shirts and cropped harem trousers for guys, the collection also includes fashion accessories such as hats, footwearand jewellery, as well as special pieces such as iPhone cases, festival ponchos, hammocks and plasters.


I have fallen totaly in love with this collection, and i am defiently planning taking a quick shop online when launch tomorrow! (The 26th of april) The best thing is h&m donoting 25% of the sales to international HIV/AIDS awarness projects, and i had no other choice then making a little collage for you, including some pieces i liked.


What do you think about the collection?

2 kommentarer:

  1. I actually wrote an article about it few days ago because, like you, I fell in love with the clothes ! Especially with the sunglasses and the bracelet you put in your picture :) But most of all, the idea of a brand getting involved in HIV make me feel really good...! At least they're not always interested in profit :)
    Blondyn from Incognito

    SvarSlett